Interesting Poster

http://www.wtamu.edu/~bcaruthers/history.html

This is the Poster of Woody Pirtle to advertise for Knoll Furniture in 1982. I’m so interested in the way he used the hot pepper to signify a red and green chair that was a hot product of Knoll at that present time. This poster takes advantage of negative space (white color) to set off the pepper chair effectively. This poster has high contrast thanks to the use of color. For example, the contract between black and white and between cools color (green, white) and warm color (red, yellow). There are few texts on this poster but enough information like company name, product, and address (maybe the small lines in the bottom). The text is simple san-serif font in red color that set off on the white and yellow background.